--Platform Lets Viewers Interact with Sponsored Facebook, Twitter and Foursquare Campaigns
 [itvt] has just published an INTERVIEW with Chris Ulmer, director of application solutions at interactive TV software specialist, Alticast (note: the company's areas of expertise include DVB-MHP, OCAP/tru2way, EBIF, IPTV and mobile TV), and Anne Dirkse, Alticast's director of technical services, application solutions.
--Bravo's Interactive Talk Show, "Watch What Happens Live," Returns Next Week
The Country Music Association (CMA) said Monday that it will host its second "Tweet N' Greet" Twitter-driven live social TV experience on ABC.com during ABC's Wednesday night (8:00-11:00PM Eastern) broadcast of its "CMA Music Festival: Country's Night to Rock" three-hour concert event.
--Host Jimmy Fallon to Incorporate Viewer Tweets into his Emmy Presenter Introductions
 The Academy of Television Arts & Sciences said Wednesday that its Emmys.com Web site, NBC.com and social TV-enabled live video streaming company, Ustream (note: the latter offers users of its service a social TV experience via its Social Stream capability, which enables real-time interactions through Twitter, Facebook, MySpace and AIM integrations), are partnering to offer exclusive live-streaming behind-the-scenes coverage of the 62nd Primetime Emmy Awards, which will take place this Sunday (5:00-8:00PM Pacific, 8:00-11:00PM, Eastern).
 Panasonic said Tuesday that it has activated a Twitter app on plasma HDTV sets equipped with its Viera Cast connected-TV platform. The company also said that it will launch Twitter functionality on Viera Cast-enabled Blu-ray disc players at a later date.
--Rentrak Extends VOD Measurement Agreement with Turner Broadcasting
--Revision3 Launches iPhone App, User Profiles
--Robyn Releases Twitter-Powered 3D Interactive Video
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday).
--FreeWheel's MRM Now Supports Android, Cocoa, Flash, HTML5 and Silverlight
--HBO Launches Twitter-Based Two-Screen Interactive TV Service for "True Blood"
--Report: Hulu to Launch Subscription-Based Service Shortly, CTO Steps Down
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.
--ESPN, Rogers Unveil Plans for Multiplatform World Cup Coverage
CBS Sports contacted [itvt] Wednesday to let us know that it has tapped South African-born two-time NBA MVP, Steve Nash, for a project that will see him traveling to South Africa and filing a series of video segments and reports on the 2010 World Cup, as well as interacting with viewers through social media. The reports will be produced in partnership with Nash's production company, Meathawk.
--Service Will Provide Links to Broadband Video Services from ITV, Channel 4, S4C, Five, Arqiva
 The BBC on Wednesday unveiled a new beta version of its broadband VOD/OTT service, the BBC iPlayer, that features 1) what the corporation calls a "simplified and intuitive" user experience that is intended to make it easier to find content on the service; 2) personalization options that the corporation says will allow users to "create their own iPlayer experience"; and 3) social media integration. A new mobile version of the iPlayer is expected to launch in a couple of weeks.
GEM-based interactive TV software specialist, Alticast, said Tuesday that it is showing a range of ETV/EBIF and tru2way solutions in its booth (329) at the NCTA Cable Show in Los Angeles this week. According to the company, its Cable Show exhibit, which it has branded with the theme "Your World Runs on Alticast," features:
--Hillcrest Labs Launches Half-Price Promotion for its Loop Pointer
--Israeli Start-Up, Interlude, Demo's Interactive Video Platform
--Addressable Advertising Specialist, Invidi, Secures $23 Million+ in Google-Led Series D Round
--itaas Develops tru2way-Based Twitter App, Plans Extensive Interactive TV Showcase at Cable Show
--itaas Develops Three New Interactive TV Apps for iN Demand
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.
--OpenTV Now CEO-less
--RCN Launches "TiVo Premiere from RCN" in Washington, DC
--Roku Unveils New Netflix Channel
--Rovi Touts New Methodology for Measuring Ad Campaigns on EPG's
--The CW Holds "Watch and Tweet" Social TV Promotion
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.
Norwegian interactive TV software company, never.no, said Tuesday that Norway's largest commercial broadcaster, TV2, has deployed its Auto Dialog System, Interactivity Desk and Dynamic Content Scheduler technologies behind-the-scenes, in order to create a single management hub for one-click publishing of digital content, regardless of its source or destination. The company says that the same technologies are also enabling TV2 viewers to use their mobiles and laptops to make live, real-time contributions during sports broadcasts and talk shows.
USA Network, which currently offers nine show-related Twitter feeds, on Monday announced a social media initiative that sees its VP of program research, Ted Linhart, interacting with viewers via a Twitter account (@TedOnTV).
--Brightcove Powering Broadband Video for New Sports Social Media Site, Sportpost
--FTC Seeking Input on Whether COPPA Should Be Updated to Reflect Interactive TV, Other New Tech
--Harmonic Secures VOD and Web/Mobile TV Deals in China and Switzerland
--Hulu Sued by Hulavision
--LG Electronics Demo'ing Mobile Phones with Broadcast DTV Reception
--Twitter-Based Interactive TV Show Launched in Spain
--Widevine and Verimatrix Settle Patent Dispute
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:
--SeaChange, Big Band Announce Demo Plans for CableLabs Winter Conference
--Living TV Launching Alternate Reality Game to Promote "Supernatural"
--never.no Appoints VP of Sales for UK and Ireland
--Pace Networks Signs Up First Latin American Partner
--Twitter Hires Former Current TV Executive to Head Up Media Partnerships
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of recent news in various categories:
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