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CableLabs Trumpets Success of Advanced Advertising Interop Event

Submitted by tracyswedlow on June 30, 2010 - 10:45pm
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--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI

US cable-industry research, development and standardization body, CableLabs, is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising.

NDS, BlackArrow Form Strategic Business and Technology Alliance for Advanced Advertising

Submitted by tracyswedlow on April 19, 2010 - 2:53am
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--BlackArrow Raises $20 Million in NDS-Led Series C Funding Round

Advanced advertising technology provider, BlackArrow, announced Monday that it has closed a $20 million Series C financing round that was led by interactive TV and conditional access technology provider, NDS, and that also saw the participation of existing BlackArrow investors Cisco, Comcast Interactive Capital, Intel Capital, the Mayfield Fund and Polaris Venture Partners.

Bresnan Begins Dynamic VOD Advertising Trial, Using Solutions from Arris, Avail-TVN, BlackArrow

Submitted by tracyswedlow on January 19, 2010 - 12:48am
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Bresnan Communications, the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.

BlackArrow News:

Submitted by tracyswedlow on January 1, 2009 - 9:07pm
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Secures $20 Million in New Funding
Launches New Tool Suite, BlackArrow AdMaps
Teams with Arris, BIAP, Sigma Systems on "Personalized Advertising"
Integrates with Adobe Media Player, Motorola VOD, IAB VAST, Akamai
Signs VOD/Broadband Video Advertising Deal with Kabillion

BlackArrow, a company that offers an ad-management system designed for video distributed over any on-demand platform, has generated a fair amount of news over the past few weeks:

Radio: Dean Denhart, President and CEO of BlackArrow

Submitted by itvt on October 30, 2008 - 7:50am
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In this recorded episode of [itvt]’s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Dean Denhart, president and CEO of BlackArrow, a company that specializes in targeted advertising management technologies for on-demand platforms (note: among other things, the company recently announced that it had raised $20 million in new funding and that it had integrated its ad-management system with Akamai’s Media Framework), provides an overview of the company and its positioning in the market.

Radio Interview: Tom Morgan, Chief Strategy Officer, Move Networks

Submitted by itvt on July 3, 2008 - 5:23pm
in
image/jpeg iconTomMorgan-2008.jpg

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with
CableLabs' ETV and OCAP standards; details the interactive
advertising formats it is now offering; and more.

[itvt] Radio: The Interactive TV Month in Review

Submitted by itvt on April 30, 2008 - 5:53pm
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In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow
Show with Tracy Swedlow," a panel of high-profile interactive TV
experts--Patrick Donoghue, VP of interactive TV product management at
Time Warner Cable; industry analyst, Leslie Ellis (author of the column,


"Translation Please"); Bill Niemeyer, chief of analysis and research at
BlackArrow; David Preisman, VP of interactive television at Showtime
Networks; and Lori Schwartz, SVP and director of the Interpublic Emerging

[itvt] Radio - BitTorrent President, Ashwin Navin, on the Company's Detente with Comcast

Submitted by itvt on April 3, 2008 - 12:16am
in

--The Interactive TV Month in Review

In this recorded episode of [itvt]'s new talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Ashwin Navin, co-founder and president of peer-to-peer technology provider, BitTorrent, discusses that company's recently announced agreement with Comcast, which calls for them to work together to address infrastructural issues raised by the growing popularity of video and other rich media on the Internet.

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