Advertising

Here is a round-up of some other interactive TV-related stories we are following:

UK incumbent telco, BT, plans to let viewers decide the outcome of a new storyline in its long-running series of commercials featuring the characters, Adam (played by Kris Marshall) and Jane (played by Esther Hall), the Guardian reported Monday.

MediaPost's David Goetzl and Joe Mandese have obtained a document from cable channel, AMC, that casts some light on how the channel is marketing to advertisers the RFI (request-for-information) interactive TV advertising capabilities that Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, recently began rolling out in EBIF-enabled Comcast and Time Warner Cable systems (see the article published on itvt.com, June 28th).

According to Goetzl and Mandese (whose write-up--well worth reading in its entirety--is available here), the document reveals that:

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday).

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday).

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

[itvt] has just published an interview with Chris Pizzurro, co-founder and principal of Leap Media Group, a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients. Pizzurro discusses Leap Media's origins, the kinds of clients it serves, how well advertising agencies understand the potential of interactive TV, strategies for approaching interactive and multiplatform ad campaigns, and much more.

FourthWall Media, the interactive TV technology company formerly known as BIAP, contacted [itvt] Monday evening to let us know that it has created a media measurement unit that will be headed up by ex-Nielsen Media Research executive, Bill Feininger.

Experian Marketing Services--a company that bills itself as "focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting"--said last week that it has formed a partnership with addressable advertising specialist, Invidi. The companies' partnership also sees Experian becoming an investor in Invidi, which recently announced (see the article published on itvt.com, May 5th) that it had secured over $23 million in a Series D funding round that was led by Google.

As expected (see the article published on itvt.com, May 5th), Google unveiled a connected TV platform at its I/O developer conference in San Francisco last week.

ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

Comcast-owned broadband video platform provider, thePlatform, contacted [itvt] Wednesday to let us know that it has launched what it bills as "the first commercially available, ad-supported video player development kit (PDK) with HTML5 support from a major online video publisher." The company has also published a detailed technical white paper, which it says outlines a variety of issues and considerations that need to be taken into account when designing HTML5 video solutions.

Toyota's Lexus brand has tapped creative agency, Skinny, and production company, Stink Digital, to develop a high-definition and high-production-values interactive video to promote its new luxury hybrid compact car, the CT 200h.