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Friday, July 30, 2010
Norwegian interactive TV company, never.no, announced Tuesday that it is powering interactive TV coverage of the upcoming Tour de France bicycle race (July 4th-26th) for Norway's largest commercial broadcaster, TV 2. According to the company, viewers will be able to use Twitter, other Web interfaces, and SMS and MMS messages from their mobiles to comment on the action, send in photos, and respond to polls and questions posed both by TV 2 and other viewers, with their submissions appearing on TV 2's broadcast and Web coverage in "almost" real time.
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