ITV Doctor

[itvt] has just published the second in a new series of columns, collectively entitled PERSPECTIVE, from the iTV Doctor, Rick Howe. The series explores ground-breaking interactive TV efforts, and the impact those deployments still have on interactive television today.

[itvt] has just published the first in a new series of columns, collectively entitled PERSPECTIVE, from the iTV Doctor, Rick Howe. The series will discuss Full Service Network (FSN), QUBE, Video Jukebox, Sega Channel and other ground-breaking interactive TV efforts, and the impact those deployments still have on interactive television today.

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" In this edition, the good doctor explores the emerging 3D TV space--among other things, interviewing Hitesh Shah, CEO of The Z Effect, a company that turns existing 2D programming into stereoscopic 3D.

[itvt] is pleased to announce the winner of--and reveal the answers to--the iTV Doctor's Interactive TV Trivia Challenge. For more, please click here.

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This edition features an interactive TV trivia challenge, focusing on the early history of interactive TV in the US.

(Note: The [itvt] editorial team will be on the road this week and early next week, so we are publishing on a reduced schedule. We apologize in advance for any inconvenience to our readers.)

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This edition focuses on the potential of the smartphone as an interactive companion device for television, and features detailed scenarios provided by Paula Suthern and Roger Demuth of ThirdWave Interactive.

(Note: The [itvt] editorial team will be on the road this week and next, so we will be publishing on a reduced schedule. We apologize in advance for any inconvenience to our readers.)

[itvt] has just published an interview with Chris Pizzurro, co-founder and principal of Leap Media Group, a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients. Pizzurro discusses Leap Media's origins, the kinds of clients it serves, how well advertising agencies understand the potential of interactive TV, strategies for approaching interactive and multiplatform ad campaigns, and much more.

[itvt] has just published the latest edition of Rick Howe's column, "The iTV Doctor: PROFILES." This edition features Steve Necessary, VP of video strategy and product management at Cox Communications. Necessary discusses, among other things, Cox's ongoing work in implementing SelecTV/EBIF and tru2way/OCAP, and reveals what happened to "On Ramp to OCAP."

[itvt] has just published interviews with Mark Garner, SVP of distribution, marketing and business development at A&E Television Networks (AETN), and with Mike Pohl, CEO of "mood-based" search-and-recommendation company, Jinni.

[itvt] has just published an interview with Mike Fitzsimmons, founder and CEO of Delivery Agent, a company which specializes in developing digital commerce solutions for entertainment/media companies (its clients include ABC, NBC, CBS and Fox, Discovery, HBO, Showtime, A&E, MTV, among around 200 others), and which earlier this week announced that it had acquired The Band, an interactive media agency that develops and deploys advanced media campaigns across the full spectrum of TV platforms, including cable, satellite and telco.

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" In this edition, Sangita Verma, co-founder of TAG Networks, the interactive TV games company that earlier this week announced that it had been acquired by ActiveVideo Networks, discusses plans to open up TAG's games platform to third-party developers.

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

[itvt] has just published a new edition of Sound Off!, our new column from the iTV Doctor, Rick Howe. The column features HDNet chairman, Mark Cuban; Cox Communications' VP of video product development and support, Steve Necessary; and Bob Greene, currently managing director of TCM Partners, and formerly EVP of advanced services at Starz Entertainment, discussing over-the-top (OTT) vs. cable.

[itvt] has just published a radio interview with David Del Beccaro, founder, president and CEO of multiplatform music programmer, Music Choice.

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, high-profile cable industry figure, Clayton Banks, CEO of Zap On Demand, discusses his company's new iTV-to-mobile technology, which uses interactive TV to sell a product, and mobile phones to complete the order.