clickable tv

Showcase, a channel operated by Canwest Broadcasting, contacted [itvt] Tuesday to let us know that it has teamed with Bedlam Games and Prodigy Pictures to develop an "interactive motion comic" to anchor a fan site that the companies have launched for the upcoming supernatural series, "Lost Girl" (note: in addition to the animated interactive comic, the site--located at http://showcase.ca/lostgirl, and billed as providing users with "an all-access pass to additional narrative and behind-the-scenes content"--features exclusive video content, downloads, an episode guide, cast biographies, character back-s

Interactive video commerce specialist, Overlay.TV, said Tuesday that fashion company, Armani/Exchange, has implemented its clickable video technology on its ecommerce Web site (note: Armani/Exchange also recently launched an interactive video project with Clikthrough--see the article published on itvt.com, June 25th). The site, which was built on MarketLive's Intelligent Commerce Platform, uses Overlay.TV's video commerce solution in its "How to Wear It" section, which provides video style advice and trend tips.

HowTo.tv, a London-based digital marketing agency specializing in interactive video, said Tuesday that it is partnering with online video platform provider, Ooyala, to offer its LinkTo.tv interactive video technology to the latter's customers (note: another London-based company, Quick.tv, made a similar announcement last week--see the article published on itvt.com, July 11th).

The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers.

Last month, [itvt] published an interview with Chad, Matt & Rob--Chad Villella, Matt Bettinelli-Olpin and Rob Polonsky--a trio of 20-something Los Angeles-based filmmakers who have risen to prominence as a result of a series of interactive comedic shorts they have created, using YouTube's Annotations feature (note: their videos--which are influenced by Bantam Books' classic series of "Choose Your Own Adventure" children's gamebooks--includ

At the NAB show in Las Vegas, Tuesday, mobile video and in-stream ad management company, mDialog, launched in-stream interactive overlay ads for the new Apple iPad. According to the company, which says it delivers video across Akamai's HD Network, advertisers can now offer "perfectly targeted" interactive overlay advertising on live events and pre-recorded video streamed on the iPad. The overlays also allow viewers to choose on the fly which ad they would prefer to view, the company says.

At the NAB show in Las Vegas, Tuesday, Coincident TV (CTV)--the San Francisco-based start-up which earlier this week launched its flagship "hypervideo" software suite (note: the company bills the platform as combining online video, social media, Web links and commerce into a single immersive experience--see the article published on itvt.com, April 13th; the platform is currently powering a Facebook-integrated, interactive "social trailer" for Fox's primetime musical series, "Glee"--see the article published on itvt.com, Apri

At the NAB show in Las Vegas Monday, San Francisco-based start-up, Coincident TV (CTV), officially launched its flagship "hypervideo" technology in private beta. The technology--a software suite that the company bills as combining online video, social media, Web links and commerce into a single immersive experience--is currently powering a Facebook-integrated, interactive "social trailer" for Fox's primetime musical series, "Glee" (see the article published on itvt.com, April 6th).

Boston-based interactive TV advertising specialist, Backchannelmedia, announced Tuesday that it has signed a deal with regional cable operator, Knology, that will see the latter testing Backchannelmedia's flagship Clickable TV technology on its digital cable network.

VideoClix, a Vancouver-based provider of technologies for clickable interactive video (which it calls "hypervideo"), said last week that it has signed a deal with Dailymotion, a Paris-based company which claims that its flagship broadband video portal is the world's second-largest. According to VideoClix, its technology will provide Dailymotion users with an "active and engaging" experience while providing advertisers with a non-intrusive way to reach their target audience. "This partnership brings clickable video to the masses on a global scale," VideoClix CEO, Babak Maghfourian, said in a prepared statement. "It's a win, win, win for audiences, publishers and advertisers alike."