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INTERVIEWS

  • The iTV Doctor Is In!: Can a Games Channel Compete with a Programming Network?

    Dear iTV Doctor:

    Has the industry yet figured out how to use games as content? We've seen "advergames" and little embedded games connected to iTV applications. We've seen various and sundry distributors try their hands at subscription game packages. But what I want to know is, can a games "channel" compete with a major programming network for audience share?

    Gamer in Gotham


    Dear Gamer:

    Like many in the iTV business, I've tried my hand in...

    March 8, 2010 - 9:33pm
  • The iTV Doctor Is In!: Vizio's Internet Apps

    Dear Readers:

    Like many of you, I was astounded by the Vizio commercial during the 2010 Super Bowl--robots grabbing Beyonce and a handful of Web sites and dropping them into a TV set. We've certainly seen our share of trade and consumer press about Yahoo! Widgets and other applications that are baked into high-end television sets. But press releases are a long way from spending a couple million bucks on a TV spot. Note that that same spot is getting substantial exposure during NBC's Olympic extravaganza.

    ...

    February 19, 2010 - 1:16am
  • The iTV Doctor Is In!: DirecTV's App Store and Widgets

    Dear iTV Doctor:

    I wrote to you last August about widgets, and how they are being used across the industry. You asked Verizon's Rachelle Zoffer to answer my questions, and that was terrific. But now I see that DirecTV is doing widgets. How can a satellite service provide interactive widgets? Do they use the phone lines, or does every subscriber need to put a 10-meter dish in their backyard? What kind of widgets are they doing, and who is doing them? Is it an open environment like Facebook? Can anybody launch a widget?

    ...

    February 12, 2010 - 12:58am
  • Talk Radio: Clearleap Co-Founder and CEO, Braxton Jarratt

    In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Braxton Jarratt, co-founder and CEO of Clearleap, an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets, discusses his company's cloud-based approach to on-demand and interactive TV; its recently announced project with...

    February 8, 2010 - 1:30am

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