Radio: Adjust Your Set CEO, Chris Gorell Barnes, on Powering Interactive Video for Marks & Spencer

Earlier this month, UK high-street retailer, Marks & Spencer, announced that its interactive broadband video service, Marks & Spencer TV, had delivered over a million minutes of video in the six months since its launch. The service is based on a bespoke video player from full service video agency, Adjust Your Set, which has hosted around 200 "films" (including interviews with such celebrities as Zandra Rhodes, Twiggy and Marie Helvin, documentaries, catwalk footage, Marks & Spencer TV spots, and "customer vox pops"), and which incorporates a click-to-buy function that showcases products featured in a piece of video in clickable thumbnails to the right of the screen. According to Marks & Spencer, click-through rates for the interactive video player are as high as 30% and have increased sales of some products by as much as 90%.

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Adjust Your Set's founder and CEO, Chris Gorell Barnes, discusses the company's work for Marks & Spencer and the emerging interactive video commerce space in general.