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O2 Teams with Pearl & Dean to Offer Interactive 3D Game in UK Movie Theaters
--Game Lets Audience Control the Action by Waving their Hands

UK-based wireless mobile operator, O2, announced Tuesday that it is teaming with movie-theater advertising company, Pearl & Dean, to bring an interactive 3D game, called "Asteroid Storm," to 20 Vue movie theaters across the UK this summer. According to the company, the game will "take families on a big-screen adventure that they can control from their seats" and represents the first time that movie-goers in the UK will be able to play and control an interactive 3D game.

07/02/2009 - 12:22am

Interviews

Radio: ffwd CEO, Patrick Koppula, on Twitmatic and More

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow,"...

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TVOT2009 Video & Photos Available

TV of Tomorrow Show Video

Please enjoy some fabulous new content from TVOT 2009. We now have a great intro video online which gives a glimpse of the personalities and ideas from the show. We also have an updated gallery and slideshow of images - we will be adding even more images in the coming week.  

[itvt] is also pleased to offer full video coverage of the TV of Tomorrow Show 2009's Addressable Advertising panel free of charge.

We are also offering free video of Arthur Orduna of Canoe Ventures in conversation with Leslie Ellis, author of the popular column, "Translation Please."

Other items of interest include:

* Tim Kring, executive producer and creator of "Heroes," in conversation with Brian Seth Hurst of the Emmy Awards

* the 6th Annual Awards for Leadership in Interactive and Multiplatform Television

* a panel discussion on the emerging "over-the-top" phenomenon

* never-before-seen demos of new interactive TV and 3D technologies and platforms

* a panel that examines advanced ITV advertising deployments and trends, including metrics

* a designer roundtable featuring some of the best ITV interface designers in the world

* a panel in which the EBIF developer community discusses ongoing efforts to deploy interactive TV applications on cable platforms

* a panel that examines the emergence of digital video ecosystems

* a panel in which VC's and other financial experts discuss the prospects for interactive video in the current economy

* an industry debate about the current state and future prospects of interactive TV across all platforms

* a panel that examines the latest IPTV deployments around the world and attempts to discern what's next

* a panel in which industry insiders analyze the emergence of new social TV concepts, technologies, and trends

* a panel devoted to lessons learned from real-world interactive TV deployments

Click here to request a full list of video content available with pricing.

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